Mealwell - The number one AI nutritionist and grocery shopping assistant

Welcome to NEXUS Startup Diaries, the number one place to discover the hottest and most inspiring startups and founders.

Today we're excited to meet NEXUS member Oksana Boguslavska of Mealwell

So Oksana, tell us more about Mealwell

Mobile Application MealWell is an AI nutritionist and grocery shopping assistant.

It helps people eat better with ease. It generates personalised meal plans based on individual preferences, health goals, physical activity, and body type.

With features like step-by-step video recipes, smart grocery shopping integration, MealWell transforms healthy eating into a simple, enjoyable daily habit. Designed by health enthusiasts and backed by technology, MealWell is your intelligent companion for long-term wellbeing.

How did you come up with the business idea and what problem are you looking to solve?

Six years ago, I was running a healthy meal delivery service that was drowning me in operational chaos. My cookers worked through the night, risk processes were everywhere, and I craved the clarity of numbers and digital efficiency.

So I did what seemed logical - I fled to the tech world!

But here's the irony: my perceived 'weakness' - my obsession with healthy eating that made operational complexity so frustrating - was actually my hidden strength. After years in tech, I realized I was missing my true passion.

What I once viewed as a distraction was actually my north star. This revelation led to a pivotal turning point: combining my tech knowledge with my food expertise to reimagine MealWell.

We've spent the last year building something I couldn't have created without embracing both sides of my experience. The platform now creates personalized meal plans, automated shopping lists, and smart cooking guidance tailored to individual health needs - merging the operational efficiency I craved with the nutritional impact I valued.

What stage is your business currently at?

Our MVP has just been accepted by the Apple store. Current priorities are improving the App, fundraising and make it a medical advice App.

What do you love most about being an entrepreneur?

Being a creator makes me feel alive!

What is the number one business tip you've learned that you'd like to share with fellow budding entrepreneurs?

The energy of the founder is so key to the entrepreneur journey! Channeling it in the right direction is a skill.

Who are your startup and business heroes?

Steve Jobs, Larry Page and Sergey Brin.

Is there a favourite podcast, book or series you'd like to share with the world?

"The Black Swan: The Impact of Highly Improbable", "Thank you for the feedback."

Where can people find you online?

Please add me on LinkedIn to carry on the conversation

If you're interested in starting, running or scaling your own business, then why not enquire about NEXUS membership here

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